Oversized Jewellery Is Making A Comeback
For this report, Lyst analyzed the online shopping behavior of over 9 million consumers who conducted online searches and made purchases online across some 12,000 brands and retailers over the last 12 months. The verdict? Discreet jewellery pieces are no longer the most in-demand, as bolder, shinier and more exuberant designs take the lead.
The search platform reveals that 68% of jewelry shoppers searched out gold pieces in 2020. In addition to oversize necklaces, a particularly hot commodity when made in the most precious of metals, gold hoop earrings are also in the spotlight with a 51% increase in searches over a year. And more generally, oversized and layered jewellery -- in short, which are easier to see from far -- are stirring up interest among online shoppers, like statement pieces such as chokers featuring large chain links or crystal pendants, which have seen a 225% rise in searches over a year.
Whoever said jewellery was just for women? Male shoppers are no longer holding back when it comes to expressing their style with precious pieces. Lyst reveals that searches for men's jewellery recorded an uptick of 150% over the last 12 months. And while men are responsible for 57% of the searches for silver chain necklaces, they are also increasingly interested in pearls, with the term "men's pearls" seeing a 17% increase in searches over the year.
And it seems that actor Timothée Chalamet, who wore a vintage Cartier brooch to the last Oscars ceremony, has clearly boosted the image of that piece with 20,000 shoppers looking for similar styles following the event.
Other jewels on the rise this year are shell necklaces (up 56%), cherry blossom earrings (up 17%) and ethical jewellery (up 20%).
To read the full report: https://www.lyst.com/data/jewelry-trends-2020/