Long-lasting, pigmented, and wearable—these are the characteristics that beauty junkies actively seek out when on the prowl for the perfect matte lipstick.

Laura Mercier, lauded for holy grail must-haves such as the Flawless Fusion Ultra-Longwear Foundation and Translucent Loose Setting Powder, enters the fore with the Velour Extreme Matte Lipstick, an easy-to-apply, one-swipe formula that dries down to a creamy matte. Perfect for ladies on the go (no need for a lipliner this time), it comes in 24 versatile shades that run the gamut from wearable nudes to bold reds and purples.