The iconic Swiss luxury brand is now the Official Timekeeper and Official Timepiece of the last Grand Slam competition of this year, US Open.

The new multi-year agreement begins immediately with preparations for the 2018 US Open. During the Open, Rolex timepieces and clocks will be seen throughout the grounds of the USTA Billie Jean King National Tennis Center, representing a partnership forged through a shared commitment to tennis excellence. The signature clock affixed to the outer façade of Arthur Ashe Stadium will now be the iconic Rolex display.

In addition, Rolex will sponsor the Western & Southern Open in Cincinnati, completing their commitment to the Masters Series with sponsorship of all nine events. Rolex will also support the USTA National Campus, the USTA’s hub for all its mission-related tennis activities and programs, based in the Lake Nona neighborhood of Orlando, Fla. They will also support programs of the USTA Foundation, the official charitable arm of the USTA, helping to assist under-resourced youth. 

“Our long-term commitment to supporting the pinnacle of tennis over the past 40 years has been an exciting journey that started with our association with The Championships, Wimbledon in 1978, and includes a second Grand Slam® tournament as Associate Sponsor and Official Timekeeper of the Australian Open,” said Stewart Wicht, President and CEO of Rolex Watch USA. “It was only natural that Rolex would seek to build on its Grand Slam® heritage, in this case through an association with the USTA and its flagship tournament, the US Open. The partnership brings together two organizations who share a passion for quality, excellence, precision and performance.” 

The 2018 US Open takes place from August 27 to September 9 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y.