Seoul Fashion Week: What To Know About South Korea's Most Stylish Event
The rise of South Korean pop culture has been more than apparent these past few months. But while others had been focusing on K Dramas and Korean pop stars, a few weeks ago, we set our sights on the Seoul Fashion Week, which had been revamped to include new artists and new locales.
Having first begun in 2000, Seoul Fashion Week is a tribute to some of South Korea's most promising designers. Now, with global interest deepening, South Korea has managed to put much of its focus on homegrown talent that deserves the spotlight. This year, a total of 43 brands were able to take the runway, with top designers such as Lie, BMuet(te), Seokwoon Yoon and, Beyond Closet acting as highlights for the show.
Performances by artists, such as international DJ, Peggy Gou, were also included in the lineup.
Fashion Week Amid The Pandemic
Fashion weeks around the world have had to adapt to the new normal of pandemic protocols. For Seoul Fashion Week, this meant a live stream with no audience. COVID-19 safety measures were also put into place between organisers and models. Some shows and performances were also pre-recorded instead of LIVE.
While this sounds a little sombre, one fortunate turn of events was that this year's Seoul Fashion Week was able to take place at some of the city's most beautiful cultural landmarks. While past shows had always been held at the Dongdaemun Design Plaza, this year, organisers were able to utilise national museums, parks, and locales.
Now, the runway was set amid the backdrops of the National Museum of Korea, the National Museum of Modern and Contemporary Art, the Han Riverside Park, and the Oil Talk Culture Park. Having done this, Seoul Fashion Week was able to fully promote local culture to the best of their ability.
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Though fashion week has ended, these style tips will stay with us for the rest of the year. As usual, minimalist colours such as black and white ruled the runway. Interestingly enough, denim, the classic staple that it is, was also a huge marquee for street style and within the shows. A new Korean style tip? Fashion influencers seem to be trading in their skinny jeans for slouchier fits (such as mom jeans or boyfriend jeans), and tucking these into knee-high boots. Perhaps this could be a new OOTD idea for when we do get to fly out someday.