Personalised leisurewear—that's what Paul & Shark Spring/Summer 2018 is all about

Since the mid-1970’s, Paul & Shark has already represented the world of sailing. Since then, the brand’s designs, fabric choices, and technical details have been fashioned with yachting at its core. Paul & Shark is an Italian-bred smart casual, sportswear and leisurewear label founded by the Dini family in 1975. It blends stylish elements with technical fabrics that one can customize this season. Nowadays, bespoke equates to trendy, and personalized details often make a look.


Tatler Asia
Tatler Asia
Tatler Asia

Paul & Shark is dedicated to develop reliable fabrics meant to withstand the strain of outdoor activities. With this, the brand also developed the Typhoon Jacket, a waterproof and windproof piece that allows even the most aggressive travelers to move freely without discomfort. The jacket's promise can be derived from its name: a sailor's trusted piece, the Typhoon jacket can withstand shifty weather conditions while maintaining remarkable style.

 

Tatler Asia
Tatler Asia
Tatler Asia
Above Raymond de Malherbe, Mia Borromeo, Andrew Naval

This season, Paul & Shark launches #MeAndMyPaulAndShark, a campaign that lets customers personalise their shirts by pinning a wide array of colourful badges containing signature Paul & Shark details. This way, each individual’s Paul & Shark piece is unique, representing his or her personal style and giving him or her an avenue for creativity and self-expression.

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In its Spring/Summer 2018 collection, a wide array of colourful badges that represent signature Paul&Shark details serve to be collectors’ items: the heritage “Yachting” logo, the Paul & Shark logo, and the Fin Shark logo. These logos are compact representations of everything Paul & Shark is meant to be worn for. This array of colorful badges and logos are compact representations of everything Paul & Shark is meant to be worn for: style, sport and a distinguishable Italian heritage.

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Above Tony Cao and Rumi Li

Visit Paul & Shark at Shangri-La Plaza Mall, and The Shops at The Boulevard, City of Dreams.