Superdry A/W 2017

Superdry’s latest collection brings an edge with standout details

The devil is in the details this Autumn/Winter with new bold badging, appliques, and prints that pack a punch. This season draws from a mix of inspirations—prairie meets punk with a blend of checks, camo, and badging; varsity letters get a cool edge; and urban style is reworked with a retro sport twist.

The brand has continued to drive its outerwear offer with a big focus on down—new shapes, colors, and detailing are set to stand out on the streets this season. Functionality gets an army inspired upgrade with the Rookie jacket’s practical pockets, military-style fastenings and adjusters.

This season’s denim goes rock and roll with a ripped-and-ready style. In men’s, graphics go retro to ‘90s England and ‘70s ski chalet style, while knitwear gets a bold color injection. In women’s, new shapes in tops, skirts, and dresses meet iconic red, grey, and navy for that effortless French-girl style. High impact graphic jumpers and crop tops give vintage varsity vibes, while urban sport code is taken to the next level with mesh inserts, racer stripes, and holographic prints.

In the Philippines, Superdry is located at Central Square in Bonifacio High Street Central, Ayala Center Cebu, Shangri-La East Wing and SM Mega Fashion Hall. Visit.

Tatler Asia

Superdry A/W 2017