The Austrian jewellery company, which first launched lab-created diamonds in 2018, is unveiling the innovative Swarovski Created Diamonds during Haute Couture Fashion Week in Paris this week.

"Swarovski is probably most known for our precision-cut crystals, but as a company we are increasingly focused on exploring new materials and related technologies to offer our clients endless possibilities," said Markus Langes-Swarovski, Member of the Executive Board, in a statement.

The new colours have been grouped into four pillars, each referencing the worlds of fashion, art, music and architecture. Within each pillar are four cushion-cut, laboratory-created diamonds, three of which are 1.25 carats each, and one of which, the "hero u," is 2.5 carats.

The four hero colours are named "Androgyny Flamingo" (fashion), "Cubist Sky" (art), "Heavy Metal Cherry" (music) and "Gothic Cognac" (architecture). Other colours, inspired by anything from a couture gown to a sculpture, bear the monikers "Punk Lipstick," "Surrealist Butter," "Draped Fire" and "Electro Arctic."

"I'd like to think that these stones have endless potential and are able to bring any idea to life," added Langes-Swarovski. "The colours, cuts and sizes are created to inspire jewellery that has never been made or even dreamed of. It's a toolbox of unlimited creativity."

Swarovski isn't the only big name tapping into the growing trend for man-made jewels -- the luxury miner De Beers Group also unveiled its debut laboratory-grown gemstone collection in 2018.