Making art accessible to everyone, renowned watch brand Swatch collaborates once again with the revered Museum of Modern Art to launch six special edition watches that showcase some of the museum's finest collections
The Museum Journey series of the Swiss watch brand Swatch continues this 2021 with a collaboration with the Museum of Modern Art (MoMA), featuring six epic timepieces showcasing some of the finest artworks from the said museum.
"We're proud to continue MoMA's ongoing relationship with Swatch through this new collection of watches inspired by artworks from MoMA's collection," said Associate Director of Business Development for MoMA Robin Sayetta. "MoMA's commitment to good design as a part of everyday life is exemplified by Swatch watches."
The dial and bracelets of these watches show significant eye-striking features of the artworks, patched together to make each timepiece identifiable to the masterpieces. Definitely taking the art out of the museum, the collection features the following paintings: The Dream (1910) by Henri Rosseau, The Starry Night (1889) by Vincent van Gogh, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, New York (1968) by Tadanori Yokoo, Composition in Oval with Colour Planes 1 (1914) by Piet Mondrian, and Hope, II (1907-1908) by Gustav Klimt. These watches can be purchased individually or as a collector's edition in a special box inspired by the Blade Stair, a prominent architectural feature of MoMA.