Bella Hadid was on hand to celebrate the launch of the world’s first modular watch shop
Taking after the concept of its Connected Modular watch, TAG Heuer built its new Ginza boutique with the aim of reinventing customer experience. From the digital façade and the displays to the decoration itself, every aspect of the boutique is completely modular.
This concept is a world’s first, offering customers full immersion in the brand universe thanks to the omni-channel boutique purchasing experience. A highlight are the new iTAGs, the brand’s cutting edge connected displays. With just a few clicks on the iPad built into the display, the customer can select his or her favourite models, browsing by either the brand's themes or product collection. Thanks to an ingenious system which synchronises the iPad and the iTAG, the watches, on a pivoting support, appear instantly lit up on the display, allowing them to be easily accessed and appreciated. In addition, customers can also transfer their selection to a mobile device, which allows them to extend their purchasing experience outside of the store when they log into my tagheuer.com.
