TAG Heuer's New Carrera Lady Collection For The Modern Woman
In 1963, TAG Heuer first introduced its Carrera collection in honour of one of the most dangerous auto races in the world, the Carrera Panamericana. It was the first chronograph that was designed specifically for professional drivers, and now celebrates racers and dreamers alike who dare to take risks and go about life in full speed. After first presenting the Carrera Lady line in 2017, the brand continues its fearless legacy by revamping the collection for modern women who are unafraid to make a bold statement.
Its latest iteration, while staying true to the daring personality the timepiece was inspired by, finds itself more refined in performance and style. Available in both quartz and automatic movements, the Carrera Lady timepiece sports a 36mm frame dial in a variety of colours and bracelet options to match. A glance at the watch’s face features sharper-looking indexes and hands and a trapezoidal shape for its date window—an interesting take on the traditional square frame. This robust yet classy timepiece also features a thinner folding clasp for leather straps, which adds to its overall elegant appearance.
TAG Heuer Brand Ambassador Cara Delevingne embodies the style and spirit of the Carrera Lady collection and finds that it also complements her lifestyle. “For me, a watch is not only a fashion accessory. It’s also something that reflects who you are and your way of life. In that regard, I like my watch to be daring, bold, and noticeable,” she says. “The first thing you notice when you look at the Carrera watches is the design, the lines, the elegance without being too classic.”
While the mechanical models sport a sapphire caseback that displays the calibre inside, their quartz-powered counterparts feature a cross-hatched pattern that pays homage to the collection’s motor-racing heritage. It also serves as a reminder of what the Carrera collection represents: focus, drive, and fearlessness. The new Carrera Lady line is no different, and is made for women who know what they want and just how to get it.
For more information, visit tagheuer.com