Patek Philippe celebrates the distinctive world and artistry of watchmaking in a special exhibit in the heart of New York
In what proved to be a truly exceptional affair, the prestigious watch brand Patek Philippe, among the last family-owned watch companies from Geneva, shared its rich history and showcased 178 years of heritage and expertise in a recent exhibit that revealed the elements that contribute to the makings of a great timepiece and a strong family-owned enterprise.
The grand exhibit was held in the majestic Cipriani building on 42nd Street. Situated in the heart of Manhattan, the iconic building showcases towering marble columns, soaring ceilings, magnificent inlaid floors, and glorious chandeliers.
The beautifully designed old world interiors perfectly set the tone for Patek Philippe’s grand exhibit. Meticulously planned and well-executed, the entire event provided different avenues for visitors to rediscover the brand’s DNA and philosophy.
A presentation of the current Patek Philippe collection set the tone for all that was in-store for viewers, collectors, and watch afficionados. A Film Theatre room held screenings of the beautifully-made documentary that paid tribute to the beginnings of the brand and its legacy.
Some of the more unique destinations in the exhibit were the Museum Room, US Historic Room, and Napoleon Room—all of which were dedicated to displaying historical artefacts that added to Patek Philippe’s growth across almost two centuries. The Napoleon Room was meticulously designed to emulate the magical Patek Philippe Salon on the Rue du Rhone. Visitors got a glimpse into the famed Geneva salon which has served many buyers and collectors throughout the years.