This spring, kate spade new york debuts actress Margaret Qualley as its face for 2018 with a striking campaign that pays tribute to the brand’s past while celebrating its future. Sophisticated, optimistic, and colorful, kate spade new york honors modern femininity while inspiring women lead a more joyful life.

Styled by Alex White and photographed by the iconic duo, Inez van Lamsweerde and Vinoodh Matadin, who will shoot all campaigns for the brand throughout 2018, its 25th year.

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