The TAG Heuer Monaco Bamford takes an icon to the next level
The TAG Heuer Monaco is seminal in the worlds of both watchmaking and motor racing. It’s so iconic that its present-day ads are fronted by the late, great “King of Cool” himself, Steve McQueen. Nevertheless, a great timepiece can stand to be made even better, so TAG Heuer sought the expertise of Bamford Watch Department (BWD) to deliver a completely reinvented Monaco.
BWD’s CEO George Bamford has made a name for himself in the world of watchmaking. He pioneered the customisation of luxury watches by modernising and personalising timepieces which were already very exclusive, giving them a recognisable identity with his own ultra-modern, futuristic style.