In search for a watch that can keep up with your style and busy schedule? Look no further.
TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. The iconic watch brand has long been adored by many for its technical contributions to the world of haute horology.