Creative. Whimsical. Current. Refreshing. Some words to describe Tod’s Spring Summer 2021 Men’s and women’s collection that was presented virtually on their website and on Instagram.
Titled “The Song” - the collection and the presentation by creative director Walter Chiapponi was inspired by music and designed to elicit an uplifting feeling - something we all need during these disconnected. The Song - performed by Okay Kaya plays a large role in breathing life to the fluidity and movement of the video presentation of the SS21 collection.
The virtual showing was not a runway, but a piece of art. It was a video presentation that was choreographed and interwoven with a captivating musical performance. The video was youthful and current in that it played of off Zoom video conferencing and how that is the main medium the world has been staying connected through these days. It all begins as a woman fixes her webcam and poses. The whole show was well choreographed so that each ensemble and room transitioned seamlessly into one another revealing a plethora of stunning rooms around Villa Necchi. Models posted in the Villa’s literal rooms and in their virtual zoom rooms, interacting with one another and also acknowledging and playing with the camera.
