July 10, 2017 | BY Philippine Tatler
Supermodel Gigi Hadid will continue as global brand ambassador for ‘Tommy Hilfiger’ Womenswear and co-design the “TommyXGigi” collaborative collections for Fall 2017 and Spring 2018.
Tommy Hilfiger announces that supermodel Gigi Hadid will continue as the global brand ambassador for Tommy Hilfiger womenswear, including apparel, footwear, watches and accessories.
Her ambassadorship reflects the company’s ongoing strategic commitment to expanding its women’s business globally. Following the successful launch of the TommyXGigi collaborative collections for Fall 2016 and Spring 2017, Gigi Hadid will continue to co-design the TommyXGigi collections in collaboration with American designer Tommy Hilfiger for another two seasons.
“Gigi is a force in the fashion industry and the ultimate Tommy Girl,” said Tommy Hilfiger. “Her positive, down-to-earth energy, and cool, effortless style continue to captivate her audiences around the world. I have loved designing the TommyXGigi collections with her and I look forward to continuing our partnership for another year.”
The latest TommyXGigi Spring 2017 collection premiered at the TOMMYNOW runway show held on February 8, 2017, in Venice Beach, Los Angeles.
Inspired by the ultimate West Coast music and arts festival, over 3,000 guests – including 2,000 consumers and 1,000 press members, buyers, VIPs and industry influencers - were invited to enjoy an inspiring fashion experience. Continuing Tommy Hilfiger's leadership in the "See Now, Buy Now" runway model, all looks from the Spring 2017 show, including the TommyXGigi collection, were immediately available to purchase across all sales channels in more than 70 countries globally.
Following the TommyXGigi collection launch each season, Gigi Hadid travelled to cities around the world, including Berlin, Dubai, Tokyo, Shanghai, Amsterdam, London, Milan and Paris, to meet fans and present her collections personally.
“It has been a dream come true to work with Tommy Hilfiger, a brand that I genuinely love and have been a fan of my entire life,” said Gigi Hadid. “Collaborating with Tommy has been inspiring and an amazing introduction to the world of design. We’ve loved presenting our collections directly to our fans on the runway each season – it has been such a memorable experience that has been exciting to share with my followers.”
“The TommyXGigi collaborative collections and our TOMMYNOW “See Now, Buy Now” global runway platform are driving the strong momentum behind Tommy Hilfiger Womenswear,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe.
“The results continue to exceed expectations in every area of our business – from engagement with new audiences to increases in social media and press visibility to double digit sales growth for two consecutive seasons. The halo effect across the brand has positively impacted all divisions globally, and we’re excited to continue building on this success in our upcoming seasons.”
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly – NAIA Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La & Rustan’s Cebu (Childrenswear only) and Shangri-La Plaza Mall. Follow @ssilifeph on Instagram for more information.
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