LONDON, ENGLAND - SEPTEMBER 14: A model walks the runway at the A.W.A.K.E. Mode show during London Fashion Week September 2019 at St. George's on September 14, 2019 in London, England. (Photo by Tristan Fewings/BFC/Getty Images for BFC)
Cover LONDON, ENGLAND - SEPTEMBER 14: A model walks the runway at the A.W.A.K.E. Mode show during London Fashion Week September 2019 at St. George's on September 14, 2019 in London, England. (Photo by Tristan Fewings/BFC/Getty Images for BFC)

We spoke to some of the fashion industry's most influential buyers to find out which Spring/Summer 2020 collections they loved, and why you should add them to your must-buy list for next season

After 4 weeks of fashion shows, from New York, London, Milan to Paris, we’ve seen the future and Spring/Summer 2020 cannot come around fast enough. Fantastical shows and whimsical looks were aplenty, from Balenciaga’s recreation of the European parliament, where models were sent out in over the top balloon-shapes dresses, to John Galliano’s brilliant take on uniform dressing and, of course, we all need to take a moment to address the stunning Dries Van Noten and Christian Lacroix collaboration.

But enough of what we loved—we want to know what blew some of the world’s most famous retailers away and why they loved it so we can start our Spring/Summer 2020 shopping list ASAP.

Caroline Maguire. Fashion Director of Shopbop

arrow left arrow left
arrow right arrow right
Photo 1 of 3 A model walks the runway at the 3.1 Phillip Lim Ready to Wear Spring/Summer 2020 fashion show during New York Fashion Week (Photo: Victor VIRGILE/Gamma-Rapho via Getty Images)
Photo 2 of 3 A model walks the runway for Tibi during New York Fashion Week (Photo: Peter White/WireImage)
Photo 3 of 3 A model walks the runway for Staud Spring/Summer 2020 during New York Fashion Week (Photo: JP Yim/Getty Images for NYFW: The Shows)

3.1 Phillip Lim SS2020, look 5

The longer-length skirt with a platform caged sandal is so fierce. I love Phillip Lim’s take on this mix for Spring!  

Tibi SS2020, look 32

Tibi showcased color blocking at it’s finest. I absolutely loved the purple tones used in the collection.  

 Staud SS2020, look 33

This show-stopping gown from Staud is a must-have for Spring. The feminine puff shoulder in a bold paisley organza is amazing. I’ll be wearing this with flat sandals! 

See also: Tibi Founder Amy Smilovic's Little-Known Connection To Hong Kong

Ida Petersson, Menswear and Womenswear Buying Director of Browns Fashion

arrow left arrow left
arrow right arrow right
Photo 1 of 3 A model walks the runway at the Simone Rocha Ready to Wear Spring/Summer 2020 fashion show during London Fashion Week (Photo: Victor Victor VIRGILE/Gamma-Rapho via Getty Images)
Photo 2 of 3 A model walks the runway at the Prada Ready to Wear Spring/Summer 2020 fashion show during Milan Fashion Week (Photo: Victor VIRGILE/Gamma-Rapho via Getty Images)
Photo 3 of 3 A model walks the runway during the Valentino Womenswear Spring/Summer 2020 show as part of Paris Fashion Week (Photo: Estrop/Getty Images)

Simone Rocha SS2020

In London, my favourite had to be Simone Rocha. It was her strongest collection to date in the most beautiful setting; two things that went hand in hand together—the fantastical feminine in an old Victorian theatre. Her silhouettes are really defining a new guise of femininity. I loved the blue and red embroidery and of course all of her signature hair jewellery.

Prada SS2020 

Prada was a firm favourite in Milan; timeless fashion that struck a chord with simple sophistication that was really tailored to personal style. Miuccia’s collections never fail to resonate with our customer and I can’t wait to see how her classic geometric pieces are received this season.

Valentino SS2020

Paris had to be Valentino—it visually blew my mind in so many ways. The timeless couture was juxtaposed with striking day-glow pieces, which was so visually stimulating and unexpected. I particularly loved the rope accents that were peppered throughout, too.

See also: Fashion Insider: Ida . Petersson, Womenswear Buying Director At Browns  

Lisa Aiken, Fashion Director of Moda Operandi

arrow left arrow left
arrow right arrow right
Photo 1 of 3 A model walks the runway at the Bottega Veneta show during Milan Fashion Week Spring/Summer 2020 on September 19, 2019 (Photo: Daniele Venturelli/WireImage )
Photo 2 of 3 A model walks the runway during the Valentino Womenswear Spring/Summer 2020 show as part of Paris Fashion Week (Photo: Pascal Le Segretain/Getty Images)
Photo 3 of 3 A model walks the runway at the A.W.A.K.E. Mode show during London Fashion Week (Photo: Tristan Fewings/BFC/Getty Images for BFC)

Bottega Veneta SS2020

Daniel Lee’s influence on the industry and the overarching aesthetic right now can’t be understated. This season, the footwear continued to prove as a strength with the double strap mule being the next cult buy. From the ready-to-wear, Lee’s slick and sexy take on minimalism continues.  

Valentino SS2020

Pierpaolo opened the show with a series of white looks that made cotton poplin feel like couture. When a designer experiments with something so seemingly simple, those pieces will ultimately live in your wardrobe for a very long time. You can’t attach a season to them and to me, that is an investment buy. 

A.W.A.K.E. SS2020

A.W.A.K.E. is by no means a new-comer but the brand feels like an insider secret.  With all of the oversized silhouettes and strong shoulder blazers, the more feminine silhouette resonated well. I loved the new approach to tailoring, with the collarless jacket as a new alternative to the blazer.

Tiffany Hsu, Fashion Buying Director of Mytheresa

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Irina Shayk walks the runway at the Bottega Veneta show during Milan Fashion Week Spring/Summer 2020 (Photo: Daniele Venturelli/Daniele Venturelli/WireImage )
Photo 2 of 3 Cara Taylor walks the runway during the Loewe Womenswear Spring/Summer 2020 show as part of Paris Fashion Week (Photo: Peter White/Getty Images)
Photo 3 of 3 A model walks the runway during the Maison Margiela Ready to Wear Spring/Summer 2020 fashion show as part of Paris Fashion Week (Photo: Victor VIRGILE/Gamma-Rapho via Getty Images)

Bottega Veneta SS2020

I loved the minimal silhouettes with maximum detailings at Bottega Veneta. It really is an outstanding minimal x maximal collection and also the maxi bags are amazing!

Loewe SS2020

The interpretation of modern Victoriana at Loewe and all the attention to exquisite detail is, again, mind-blowing. It’s not just the front of the looks but also the backs that are art in themselves.

Maison Margiela SS2020

I am a long term John Galliano fan and I have always adored the androgynous attitude at Maison Margiela. The brand perfectly expresses diversity and its craftsmanship is beyond amazing— the collections are cut with utmost precision and perfection. When you take a look at each in detail it is a star item in itself. John perfectly translates drama into modernism. Each item is timeless and genderless. 

Natalie Kingham, Fashion and Buying Director of Matches Fashion

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Photo: instagram.com/noirkeininomiya
Photo 2 of 3 A model walks the runway at the Richard Quinn Ready to Wear Spring/Summer 2020 fashion show during London Fashion Week (Photo: Victor VIRGILE/Gamma-Rapho via Getty Images)
Photo 3 of 3 A model walks the runway at the Prada Ready to Wear Spring/Summer 2020 fashion show during Milan Fashion Week (Photo: Victor VIRGILE/Gamma-Rapho via Getty Images)

Noir Kei Ninomiya SS2020

Noir Kei Ninomiya’s show was a highlight for me—the looks were like walking artworks of tulle and leather. I loved the use of stark black or white softened with acid neon hues and the whole show was absolutely beautiful.

Richard Quinn SS2020

A personal favourite, Richard Quinn’s opulent floral prints, rich colours and his signature couture shapes stood out

Prada SS2020

Prada  - for the perfect wardrobe, look no further. This collection effortlessly translated from the catwalk to the wardrobe.

See also: PFW Spring 2020: Best Of Paris Fashion Week Street Style

 

 

Topics