You read that right! Uniqlo is known for its pop culture collaborations that create iconic T-shirts, now they've partnered with Discovery Consumer Products for their latest collection
Discovery Consumer Products, the licensing arm of Discovery Communications (DCI), and Uniqlo are collaborating on a brand-new collection of unisex youth t-shirts embodying Discovery Channel’s spirit of curiosity. This marks the first ever global partnership between Uniqlo and Discovery Consumer Products and will be supported with a comprehensive, worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands.
“Uniqlo is recognised for their out-of-the-box approach to fashion and their highly creative and innovative designs makes them a perfect fit for the adventurous nature of the Discovery Channel brand,” said Leigh Anne Brodsky, Executive Vice President, Discovery Global Enterprises, DCI. “Their unique UT approach brings Discovery’s mission of inspiring curiosity that will appeal to girls and boys as well as their parents.”
See also: The Uniqueness of Uniqlo
The new collection introduces a line of Discovery Channel-branded unisex youth shirts spanning the genres that spur curiosity like animals, space and dinosaurs.
The Uniqlo Discovery Channel UT is available from P390.