ID Genève’s collaboration with ‘The Revenant’ actor indicates the circular economy’s evolving approach to luxury timepieces
Oscar-winning actor and vocal environmentalist Leonardo DiCaprio has invested in Swiss watchmaker ID Genève, which raised CHF 2 million (US $2.2 million) in a 2023 seed funding round.
Founded in 2020, ID Genève is pioneering circular economy principles within the luxury watch industry. The brand not only crafts high-end mechanical timepieces using ethically sourced and recycled materials, it also boasts manufacturing processes with a low carbon footprint.
“I am thrilled to be an investor in ID Genève, a brand that’s driving change in the luxury industry and beyond, by consistently innovating and focusing on circular economy principles,” says DiCaprio.
ID Genève co-founder and CEO Nicolas Freudiger is similarly excited about the partnership, and says that they hope “this synergy will not only give us a louder voice in championing sustainable practices, but also inspire and challenge our peers in the luxury sector and beyond to prioritise environmental practices”.
