What Is MUJI?


September 7, 2017 | BY Philippine Tatler

This September, MUJI launches it’s “What is MUJI?” Exhibit – a back to basics, honest display of the brand’s mission and philosophy.

MUJI or Mujirushi Ryohin in Japanese, translates as “no brand, quality goods.” Since its inception, the brand has focused on creating quality products that are truly essential for one’s life without the unnecessary complexity.


The “What is MUJI?” Exhibition introduces the brand’s products and concept to Filipino customers to eliminate language barriers between Japan and the Philippines. This brand is reliable and durable while at the same time very sleek and well designed which is why they have successfully expanded, penetrating international markets.

MUJI was founded with a vision and mission to developing chic, sophisticated, low-cost, high quality products. Over the years MUJI reexamined their production process through three lenses: material selection, streamlining process, and packaging simplification.

Material Selection

In true Japanese fashion, quality matters. Choosing the best materials to create their products is of utmost importance. MUJI travels around the world to source out the most suitable raw materials with quality as its deciding criteria.

Streamlining Process

The manufacturing process of how each product is produced is subject to careful scrutiny at MUJI.

Packaging Simplification

When packaging products, the brand highlights its natural color and shape instead of embellishing it. 

With these three lenses at the core of MUJI the brand continues to thrive and churn out desirable collections. The essence of the company lies in its simplicity, flexibility, and modesty to fit different lifestyles and individual preferences. Today, there are more than 800 MUJI stores around the world, carrying more than 7,500 items ranging from clothing and household goods to food and even houses. But the foundation of its philosophy has not changed since the day it was conceived. MUJI continues to orient itself to the basis and universality of daily life. 

In the Philippines, MUJI first opened in Manila in October 2010. Now, MUJI has branches located at C1 Bonifacio High Street, Greenbelt 3, Power Plant Mall at Rockwell, and Shangri-La Plaza East Wing.


What is MUJI? Exhibit Schedule:

MUJI Power Plant Mall: September 1 – 30, 2017 (mall hours)

MUJI Bonifacio High Street at C1: October 6 – 31, 2017 (mall hours)

For more details visit facebook.com/muji.ph or follow @muji_ph on Instagram.

Related Stories