Yang Mi Is The New Brand Ambassador for Michael Kors
September 27, 2017 | BY Philippine Tatler
What makes Yang Mi perfect for Michael Kors? Find out below!
Michael Kors introduces Yang Mi as its newest brand ambassador. The designer shares, “Yang Mi is the perfect combination of smart and chic. We’re happy to welcome her to the Michael Kors family.”
Yang Mi rose to fame with her television stint in China as the lead in hit shows such as The Return of the Condor Heroes. With an overwhelming following on Weibo spanning over 70 million followers, she is undeniably one of the biggest stars and influencers in China’s film industry. She is also known to be one of the hottest trendsetters in fashion in the Asian market gracing the covers of Vogue, Elle, and Harper’s Bazaar to name a few.
The relationship between Yang Mi and Michael Kors has been developing over the years. Most recently, she collaborated with Michael Kors for an exclusive Mercer handbag. In May, the actress attended Vogue’s Met Gala as a guest of the designer, sporting a custom Michael Kors Collection gown. She also sat front row at the Spring 2017 Michael Kors Collection runway show. Prior to that, she was the star of the global Michael Kors Young series events: 2015's Young China in Beijing and 2016's Young Power event in Shanghai.
Her first campaign as a Michael Kors brand ambassador will be Michael Kors The Walk, the brand’s seasonal street style campaign shot by Tommy Ton, this fall. She made her first public appearance in her new role at the Spring 2018 Michael Kors Collection runway show last September 13.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc.,and islocated at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall. Follow @ssilifeph on Instagram for more information.
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