Ermenegildo Zegna partners with Cesvi to educate the world about modern masculinity
Ermenegildo Zegna has partnered with Cesvi, one of the largest humanitarian organisations in Italy advocating sustainable social and cultural development of younger generations. In this new collaboration dubbed "From A to Zegna - #GivingBackMakesAMan", the partners will launch multiple educational programmes that aim to challenge stereotypes about masculinity.
The project will run in several countries via Cesvi’s Houses of Smiles. It includes workshops on peer-to-peer communication, group discussions, and collaborations with local universities to create a global conversation about modern masculinity.