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Fashion Ermenegildo Zegna Redefines Masculinity Through Philanthropy

Ermenegildo Zegna Redefines Masculinity Through Philanthropy

Photo: Ermenegildo Zegna
Photo: Ermenegildo Zegna
By Syameen Salehaldin
November 13, 2019
Ermenegildo Zegna partners with Cesvi to educate the world about modern masculinity

Ermenegildo Zegna has partnered with Cesvi, one of the largest humanitarian organisations in Italy advocating sustainable social and cultural development of younger generations. In this new collaboration dubbed "From A to Zegna - #GivingBackMakesAMan", the partners will launch multiple educational programmes that aim to challenge stereotypes about masculinity.

Photo: Ermenegildo Zegna
Photo: Ermenegildo Zegna

The project will run in several countries via Cesvi’s Houses of Smiles. It includes workshops on peer-to-peer communication, group discussions, and collaborations with local universities to create a global conversation about modern masculinity.

What Makes A Man T-Shirt in Love
What Makes A Man T-Shirt in Love

In conjunction with this partnership, Ermenegildo Zegna has designed a #WHATMAKESAMAN T-shirt that will be sold in all Zegna boutiques worldwide. Proceeds from the sales will be donated to Cesvi to support their mission.

See also: Ermenegildo Zegna Special With Entrepreneur Bryan Loo On His Defining Moments

This article was originally published in Malaysia Tatler

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Fashion Ermenegildo Zegna Charity Non-Proft Organizations Clothing

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