We speak to the sunglasses baron about sibling rivalry, photographic memories and why Manila's infamous traffic is a blessing in disguise
I am Generation T is a series of quick-fire Q&As with some of the extraordinary individuals on the Generation T List.
If you’ve been to the Philippines recently, chances are you’ve eaten in a Dee-owned restaurant, shopped in Dee-made mall, or bought a pair of Dee-designed sunglasses. Eric Dee is scion of the famous food and beverage family, but he decided to branch out into the wonderful world of sunglasses.
Launched in 2016, Sunnies Studios has been a runaway success, with 50 stores around the country, a café, cosmetic brand spin-off and a range of lifestyle accessories. We speak to Dee about how to make a name for yourself in a famous family.
What was your biggest 'A-ha' moment?
When we first focused on eyewear, I didn’t initially see the gap in the optical industry for what we do, which is sunglasses that are roughly US$10. But once I did, that changed everything, and it allowed me to venture into different types of optical, including prescription glasses. I think the reason why our brand DNA makes people feel good is it follows the one price-point model, so they walk into the store and know what they can afford.
Who’s your hero?
I would say always my dad [Enrico Dee, the CEO and founder of Foodee Global Concepts, which owns malls and shopping centres across the Philippines]. He has been my mentor since I was a child, and the one training me since day one. When I was a kid, he would take me everywhere; I only realised when I started my own business that I was picking up everything. I have two kids—one boy and one girl, and I hope to do the same for them.