Can a 21st-century pandemic suppress the creative mind? Tatler Philippines looks at the variety of ways artists have overcome pandemic restrictions at a time when smartphones, FaceTime, and the Internet have taken over.
Welcome to the new normal, where social distancing is a must and photoshoots, not a necessity. The COVID-19 pandemic has brought innumerable changes into our lives and for people in the production industry, this is just another one of them. Gone are the days when shoots were a giant gathering: models posing tightly around each other, assistants scrambling together, weaving in and out through all the people in the room. The scene of today is much more conservative. People in PPE suits carry the equipment, socially distancing themselves from each other as much as possible.
Recently, Kylie Jenner posed with Stormi on the cover of Vogue Czechoslovakia. Everything, Jenner claims, was shot on the iPhone. In a recent People magazine article, the beauty mogul also revealed that they'd had to hang sheets up in their backyard to serve as the backdrop. Styling herself in blue Balmain, Jenner went shoeless in a few of the photos, looking ethereal against the pale pink makeshift studio.
On FaceTime with her were creative directors and photographers, the Morelli Brothers, who guided the mother-daughter duo to create a best-selling issue that has since sold out in Czechoslovakia.
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Last April, Bella Hadid also collaborated on a fashion campaign with Jacquemus in the world's first major FaceTime campaign. Aptly named "Jacquemus at home", the shoot was done entirely in one room at Hadid's home, with no stylists and no make-up artists present. Directed by Simon Porte Jacquemus and photographed by Pierre-Ange Carlotti, the photos produced are evocative of a no-filter lifestyle that reflects a growing trend on Instagram that calls for a more authentic representation of everyday life.
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