Under her eponymous brand, Aranáz, Amina Aranaz-Alunan launches a new collection that echoes a back-to-basic approach.
The social and economic disruption brought by COVID-19 did not spare the world’s most successful and beloved fashion lines. From supply chain problems down to the difficulty in sourcing materials, the sector was among the groups that received the pandemic’s most dreadful blow.
Aranáz, a local brand of handmade bags and accessories had all the reasons to cave in, but when the national government imposed a nationwide lockdown in the early months of 2020, the label was able to create Raw Start, a collection made from repurposed raw materials.
Read also: Sustainable Beauty with Amina Aranaz-Alunan
“We are very ambitious when it comes to product development, but with our Raw Start collection, we had to work with the ‘basic building blocks'; we had to use our imagination and repurpose some of our unused raw materials,” its owner and creative director, Amina Aranaz-Alunan says.
The long and seemingly unending series of quarantine made way for Alunan and the creatives behind Aranáz to focus on their craft; but like any other brand, they also had to survive so the business remains open. “When we worked on our Raw Start collection in 2020, we thought that the lockdown would give us just the right amount of time for creative therapy,” Alunan said. “But the days have eventually turned into a year. Our brand’s survival relied on our creativity.”
