L'Oreal Steps Up Their Sustainability Efforts With Garnier Green Beauty
Though Garnier recently announced its Green Beauty initiative in October, this isn't the first time L'Oreal attempted to lessen its environmental impact. They made their first move in 2005, the same year the world was shaken by consistent natural disasters. L'Oreal began reducing their distribution centre's carbon emissions by 79 per cent. By 2019, L'Oreal had started using renewable energy from 35 carbon-neutral sites. All the while, the brand has also avoided testing on animals.
Now, the L'Oreal Group is stepping up to further fight climate change in three significant ways: Green Parcel, Green Spaces, and Green Education.
"Sustainability is not just about using bio or compostable items," EcoNest President Dominique Sevilla shares. "It starts within yourself, by you trying to become more aware of the current situation...and looking for direct alternatives." With that, they found a great alternative. Now, Garnier is ditching bubble wrap and replacing it with paper honeycomb which is fairly new to the market. No matter how much fun you're having popping those plastic bubbles, it doesn't change the fact that it adds to plastic waste.
Read more: Matte Perfection from L'Oreal
It's a good thing that Garnier is promoting Green Parcel by packing products in bags made of cassava starch and other recyclable materials with the help of SainBags. "[It's] difficult to eliminate plastic completely but possible to make it better," Shradha Rungta, Director of SainBags says. Garnier also feels proud to be the first to collaborate with SainBags.
For Green Spaces, Garnier will be using recyclable materials to make in-store side bins and product hangers. People are encouraged to donate used sachets by dropping by Mercury Drug stores and Plastic Flamingo within Luzon. These sachets will be transformed into emergency shelters by Plastic Flamingo, a French social company based in Manila. For every 2 tons of plastic, Plastic Flamingo will create post-disaster transitional shelter out of recyclable planks.
L'oreal only wishes to get the word around to help raise awareness. And just to be sure that more people will be making informed choices in the future, they've partnered with Edukasyon PH to develop modules that can teach about sustainability. Surely, more people will be interested in learning more, especially the youth "[Filipino Gen Z needs] guidance as they consume this amount of information," Grace David shares. And these modules will be the guidance they'll need.
Now, anyone will be receiving Garnier products packed in eco-friendly materials when ordered from Shopee. As the largest e-commerce site and the first to partner with L'Oreal to provide products in sustainable packaging, Ruoshan Tao humbly believes that the movement can "help join other companies in the conversation."
"[W]e accelerated our transformation to creating a more sustainable world for beauty, with a focus on environmental stewardship and social empowerment." Supriya Singh, L’Oréal Philippines' Country Managing Director says.
When asked about their inspiration to push for the movement, with brimming enthusiasm, Supriya shared her early passion for sustainability. And, of course, her goal to make a better place for her two kids, who also share the same passion for environmental awareness.
Aya Fernandez and Cat Triviño also joined the event, sharing their personal journey towards a life of environmental awareness; going diving and seeing the reality firsthand, developing a green thumb, and purchasing eco-friendly products. Which only goes to show how easy it is for everyone else to begin their journey, starting with Green Beauty.