The L'Oreal Group is stepping up to further fight climate change through Garnier in three significant ways: Green Parcel, Green Spaces, and Green Education
Though Garnier recently announced its Green Beauty initiative in October, this isn't the first time L'Oreal attempted to lessen its environmental impact. They made their first move in 2005, the same year the world was shaken by consistent natural disasters. L'Oreal began reducing their distribution centre's carbon emissions by 79 per cent. By 2019, L'Oreal had started using renewable energy from 35 carbon-neutral sites. All the while, the brand has also avoided testing on animals.
Now, the L'Oreal Group is stepping up to further fight climate change in three significant ways: Green Parcel, Green Spaces, and Green Education.
Read more: Here's How L'Oréal Is Championing A Sustainable Future For Beauty
"Sustainability is not just about using bio or compostable items," EcoNest President Dominique Sevilla shares. "It starts within yourself, by you trying to become more aware of the current situation...and looking for direct alternatives." With that, they found a great alternative. Now, Garnier is ditching bubble wrap and replacing it with paper honeycomb which is fairly new to the market. No matter how much fun you're having popping those plastic bubbles, it doesn't change the fact that it adds to plastic waste.
Read more: Matte Perfection from L'Oreal
It's a good thing that Garnier is promoting Green Parcel by packing products in bags made of cassava starch and other recyclable materials with the help of SainBags. "[It's] difficult to eliminate plastic completely but possible to make it better," Shradha Rungta, Director of SainBags says. Garnier also feels proud to be the first to collaborate with SainBags.